Amazon Is Having A Week
Target, Nike, Apple, Nvidia, among others, lost billions of dollars of value in yesterday’s stock market plunge – due to implications of tariffs. And while Amazon lost nearly $200 billion in valuation, there is a silver lining, for Amazon, specifically. The tariff protection “di minimis provision,” which benefitted Amazon rivals Temu and Shein, got eliminated in this week’s executive orders. The di minimis rule allowed goods valued under $800 to enter the country without duty screening.
But will Amazon’s valuation slide hamper its last-minute bid to buy TikTok? With all the tariff news, you may have forgotten that the TikTok ban is slated to go into effect Saturday. This week Amazon offered a last-minute bid, even as reception signals from Washington are lukewarm. Amazon would be a natural parent – TikTok has become a major hub of retail shopping, with many Amazon influencers. And Amazon is as much content company, as it is data company, as it is advertising company. Seems like a natural cultural extension for TikTok.
Aprils Fools: Not Just For Kids
This week was also April Fools’ Day, and brands got all-in on the action. You got your KFC toothpaste, your Cabernet Sauvignon beard elixir; your stick-on pocket; your electrolyte shampoo for athletes; your packet of Cadbury Creme Egg goo (I might actually buy this); your AI water; and a host of other pranks, not fit for family mention. Ad Age published an entertaining synopsis here, for subscribers.
Google Tip For Media Teams
Google’s DV360 will start using IP and fingerprinting for cross-device conversion tracking on CTV campaigns. This is a bit of an about-face on Google’s previous consumer tracking policies. It will be a few months before this feature is widely available.