Australia outlaw social media for users under the age of 16. Amazon makes several moves to dominate AI. Classic rock stations in Maine cease operations.
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Things to Know In Media This Week – November 22 2024
Several news items this week, including: The government wants Google Chrome sold; Improving MMM is marketers’ #1 priority in 2025; Jaguar rebrands.
Things to Know In Media This Week – November 15 2024
The TV Ratings System Has Changed Big[Time. It’s an open marketplace of options without the buy and sell side aligned on currency. What option will your brand select for valuing TV inventory?
Things to Know In Media This Week – November 8 2024
For many years, Nielsen was the dominant and nearly exclusive TV ratings provider. Nielsen was the buy and sell side “currency.” Today there are multiple providers, with differing methodologies. How do brands and agencies know how to evaluate their TV ad buys?
Things to Know In Media This Week – November 1 2024
Ways that AI is impacting the ad industry. Comcast may spin off cable networks.
Things to Know In Media This Week – October 25 2024
Billions of dollars are spent i advertising and just over 50% of marketing leaders can prove its value. Take CTV for instance, it’s most often measured as if it is clickable. Also. yhis week, the NBA is leaning into social media creators.
Things to Know In Media This Week – October 11 2024
Privacy Laws, Attention Metrics and what to do with all the TikTok lawsuits.
Things to Know In Media This Week – September 13, 2024
Your Gen Z decoder, and what you’re measuring wrong.
Things to Know In Media This Week – September 6, 2024
Dull Ads Aren’t Just Annoying – They Cost Your Business Growth