For many years, Nielsen was the dominant and nearly exclusive TV ratings provider. Nielsen was the buy and sell side “currency.” Today there are multiple providers, with differing methodologies. How do brands and agencies know how to evaluate their TV ad buys?
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Things to Know In Media This Week – November 1 2024
Ways that AI is impacting the ad industry. Comcast may spin off cable networks.
Things to Know In Media This Week – October 25 2024
Billions of dollars are spent i advertising and just over 50% of marketing leaders can prove its value. Take CTV for instance, it’s most often measured as if it is clickable. Also. yhis week, the NBA is leaning into social media creators.
Things to Know In Media This Week – October 11 2024
Privacy Laws, Attention Metrics and what to do with all the TikTok lawsuits.
Things to Know In Media This Week – September 13, 2024
Your Gen Z decoder, and what you’re measuring wrong.
Things to Know In Media This Week – September 6, 2024
Dull Ads Aren’t Just Annoying – They Cost Your Business Growth
Things to Know In Media This Week – August 23, 2024
What’s In & Out: Gartner’s Hype Cycle Gartner reports that 75% of CMO’s face pressure to cut technology spending, even as marketing teams drown in […]
Things to Know In Media This Week – August 16, 2024
Streaming TV’s Best Kept Secret The streaming news has gotten a little better this week for some publishers. At long last, Disney’s streaming unit , […]
Things to Know In Media This Week – August 9, 2024
Darndest New Biz Model As one of my colleagues quipped, “Looks like X has innovated a new business model. If your customers don’t want to […]