Meta ditches fact checkers, and we’ve been here before. It doesn’t make for a very pleasant walled garden, and will make balancing brand safety that much more challenging. Meanwhile you we’re imagining it – Siri was listening. And sharing with marketers.
Tag: CTV
Things to Know In Media This Week – November 22 2024
Several news items this week, including: The government wants Google Chrome sold; Improving MMM is marketers’ #1 priority in 2025; Jaguar rebrands.
Things to Know In Media This Week – November 15 2024
The TV Ratings System Has Changed Big[Time. It’s an open marketplace of options without the buy and sell side aligned on currency. What option will your brand select for valuing TV inventory?
Things to Know In Media This Week – October 25 2024
Billions of dollars are spent i advertising and just over 50% of marketing leaders can prove its value. Take CTV for instance, it’s most often measured as if it is clickable. Also. yhis week, the NBA is leaning into social media creators.
Things to Know In Media This Week – August 23, 2024
What’s In & Out: Gartner’s Hype Cycle Gartner reports that 75% of CMO’s face pressure to cut technology spending, even as marketing teams drown in […]
Things to Know In Media This Week – August 16, 2024
Streaming TV’s Best Kept Secret The streaming news has gotten a little better this week for some publishers. At long last, Disney’s streaming unit , […]
Things to Know In Media This Week – July 5, 2024
Roku Making Changes To Boost Engagement This week Roku announced that its inventory will be available on demand-side platforms for more programmatic purchasing. They’re calling […]