Billions of dollars are spent i advertising and just over 50% of marketing leaders can prove its value. Take CTV for instance, it’s most often measured as if it is clickable. Also. yhis week, the NBA is leaning into social media creators.
Tag: Gartner
Things to Know In Media This Week – August 23, 2024
What’s In & Out: Gartner’s Hype Cycle Gartner reports that 75% of CMO’s face pressure to cut technology spending, even as marketing teams drown in […]