The TV Ratings System Has Changed Big[Time. It’s an open marketplace of options without the buy and sell side aligned on currency. What option will your brand select for valuing TV inventory?
Tag: TV buys
Things to Know In Media This Week – November 8 2024
For many years, Nielsen was the dominant and nearly exclusive TV ratings provider. Nielsen was the buy and sell side “currency.” Today there are multiple providers, with differing methodologies. How do brands and agencies know how to evaluate their TV ad buys?