4 Ways AI Impacts Advertising: This Week
Another week, and another deluge of AI in the news. Couple headlines that will impact our industry:
- In a bit of a reversal, Meta is partnering with Reuters news, so that Reuters can power Meta’s AI chatbot for news summaries. In the not-so-long-ago past, Meta had limited news content and payments to news organizations for their content.
- Snap is introducing new AI features including AI-generated collages in Memories. And then there are the Snapchat augmented lenses. Including the “Future And Past Me” AI.
- Love, love this one: Google has created a tool to identify AI-generated writing. It’s a type of watermarking technology that Google has been testing, but now is available, open-source, to developers. The goal is to prevent misinformation/disinformation and academic skullduggery.
- And at this week’s ANA conference, AI was “the” topic, with one employment agency CEO saying that companies who can’t figure out AI will be “margin deprived.”
Comcast May Spin Off Cable Networks
The Wall Street Journal reported this week that Comcast is exploring the formation of a separate company for its cable networks, including MSNBC, CNBC, USA, Syfy and Bravo. This announcement comes against a backdrop of years of cord-cutting, so it’s no surprise that Comcast will also pursue streaming partnerships.
Industries Consumers Love to Hate
This week CHARTR had a great visualization of a recent Gallup poll, showing how Americans feel about various industries. Seems like advertising is at the bottom, just below the government.
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